As a social media marketer by day, I spend a good amount of time reading up on the latest news to see what’s going on in social media marketing. The field is evolving so quickly, there is a lot to stay on top of. Algorithms, tools, trends….the list of sites to visit grows by the minute. I spend a small fortune on books and my bookmarks folder in my browser is bulging. But honestly, I wouldn’t have it any other way. If you’re devoted in your field and want to improve your skills while helping your clients in every way possible, it’s all part of the process.
One way I simplify it is to set up Google Alerts. You can adjust them to arrive at specified intervals and you can choose whatever combination of keywords you want. Once you start an alert, you can test it out and then fine-tune it later to cut back or increase the notifications you receive and what type.
For example, a daily notification email for the keywords “social media” can be a long list. “Social media marketing” can cut it back a bit and “content marketing” cuts it down even further.
I also maintain a list of sites that I like to visit daily. To make it onto this list, the information must be timely, brief and have a big impact. Otherwise, the list would just be too long and take too much time to go through. I save the rest of the sites I enjoy for a regular list to browse through when I have spare time.
The news this week in social media marketing was another busy one. Here are links to some of my favorites:
Harvard used social media to attract a record number of applications, via the Boston Globe. How things change!
The CEO of Twitter, Dick Costolo, is ‘ashamed’ of abuse on Twitter and wants to help rid it of trolls, at USA Today
He also wants us to know that Twitter isn’t marrying Google.
The lessons learned about social media after the big game, from CNBC, are pretty interesting.
In times of crisis, Twitter may be the fastest way to learn about events and get answers, such as the case was today at USC after the shooting.
Brian Williams saw firsthand how the internet has created a time capsule that will call you out if things you say don’t make sense.
And because social media should always be used for good and you don’t hear enough about how it is some days, students in Elmira, NY now are finding out how bullying and social media intersects and coming together to help victims.
Social media is amazing to me. The things it is used for daily are creative, clever and sometimes scary, but never boring. Overall, it’s a wonderful tool if we all follow one important rule: #BeKindOnline.