A couple of years ago, I had this grand idea of abandoning my old blogs about autism and southern living and start a new venture. I wanted to talk about cupcakes, stuff like frosting, batter, mixers, cookbooks, recipes, pastry tips, flavors. Basically, if it related to cupcakes, I was going to blog about it. 24/7.
Then reality hit. I wasn’t living in a place where I could do large-scale baking from my home, so I had to rent a commercial kitchen. Ka-ching. It was also hard to sell cupcakes for a fair price that allowed me to make a profit on my time and effort in a small town. This meant that to experiment, learn and grow my business, I was doing an awful lot of baking for a limited number of friends and family. That meant I had to cut back on the number of cupcakes because we could only eat so many.
Sad face. Yet, I kept going. In between trying to find cupcake things to talk about that weren’t replicas of another cupcake blog (as there are many really good ones already out there), I found myself sharing about our long-awaited move from South Carolina back to California. I went on and on (and on) about the difficulty of selling our house, and then when I arrived out here, I waxed about my layoff, living in an RV, buying a new home (after some large budget changes as I wasn’t working f/t yet) and re-inventing myself.
No cupcakes in there. I couldn’t bake them appropriately in an RV, and quite frankly, job-hunting and maintaining sanity while helping my kids be upbeat about our grand return to California-turned-predicament during those four very long months took all I had.
Along the way, I started talking about some other of my interests: fitness, working out, living as naturally as possible (aim for what you can do – perfection isn’t reality), events and outings here in Southern California, and of course, social media.
I’ve been asked – why do you blog about it all? Why not more focus on less topics?
What kind of blogger are you?
I’m the kind of blogger who blogs about it all, well, because I can. I’ve got a lot of interests and experiences and I’m blessed to have been inspired to create my own space where I can share it for those interested. I have a lot of readers from all over – some visit to read about my baking, others visit to read about how there is life after a layoff, and all have told me that they’ve found something new to read, other than what they came for.
That’s all I need to hear!
Some of my social media tips/articles get major pageviews; other times, it’s a review of an event. I never know which piece will interest the most or get the most traffic, but that’s okay. I could fine-tune my blog in one direction, or never mention my personal interests or feelings, but then I’m blogging for numbers and not for the enjoyment of blogging.
For me, I want to see if I can find the perfect mix: readers, enough of them, who enjoy the real ‘me’ and not the SEO-planting writer who just wants high numbers in my Google Analytics. (Yes, I want traffic, and yes, higher numbers help me when it comes down to the money of blogging, but not at the expense of being myself.)
So if you see a snarky comment sneak in or an opinion or an article about autism or something totally off the wall, like how much I am loving these fall leaves that are in my yard and the sound they make as they rustle past my office balcony all day? It’s just me enjoying being a blogger in between talking about my blog focus.
And that’s the best evolution of a blog I can envision. As life changes, so does our purpose, our focus. And I always want my blog to reflect real life.