• Home
  • About Us
  • Work With Us
  • Social Media News
  • Privacy & Terms
  • Thunderbolt Social Media
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Dangerous Cupcake Lifestyle

  • Entertainment
  • Travel
  • Food & Wine
    • Wine
    • Cupcakes
  • Disney & Marvel
    • Disney
    • Marvel
  • Crafts, Cars & Cool Things
    • Crafts
    • Cars
    • Dogs
    • Cool Things
    • Technology
  • Home & Life
You are here: Home / Social Media / You Might Need to Rethink Your Digital Marketing Plan If You…

You Might Need to Rethink Your Digital Marketing Plan If You…

August 25, 2014 By Donna Biroczky Leave a Comment

Tweet
Share
Pin
0 Shares

Most online digital marketing plans including sharing others’ content — and if not, they should, as 100% self-promotion is sure to drive followers crazy. It can take some time to curate but digital community marketing success requires you to cast a wider net when reaching out. After all, most people are turned off by the “Me, me, me!” chatty Kathy acquaintances and it’s no different online. Sharing can attract new readers and a lot of times, I am able to make friends with other bloggers, so I have to share one of my biggest pet peeves: ignoring people who are active on your wall or feed.

We’re all busy but most people notice when you don’t comment back. In a pinch, a quick Like is better than nothing, but it’s like real life — are you going to hang out with the people that give you a brief nod when having a conversation a party or the people who respond with words? How does it make you feel when you share a thought or praise someone only to have them look at you and then talk with someone else, or worse yet, walk away?

If you really think about it, that’s what it’s like when you do it to people online.

Sure, we don’t need to get our feelings hurt so easily, but we do want to feel like our help is appreciated. When we like a post or reply, it’s helping the original poster. Their sponsors or PR reps are seeing the activity and the traffic/followers numbers go up thanks to your Like or comment. If your digital marketing plan doesn’t include reciprocating, you’ve got a big gaping hole that you need to address.

wordspicture

Even on personal Facebook pages, repeatedly ignoring someone’s input is not cool. Be kind online. Someone took time out of their day to say hello, to praise your kids’ back-to-school picture or ask about a craft you made. Would you ignore if someone did that face-to-face, via text or in an email? Why do we do it online then?

Anyone that’s read my blog for any length of time knows that my history of working in online community and digital marketing is long and heavily entrenched in all of my social media strategies. It’s not just good practice, in my opinion, but it’s the right thing to do. I have written before about how getting customer service online doesn’t mean yelling and/or ranting at the social media staff but means trying to be nice, so it kills me when I see people forget in any regards. Social media doesn’t need to desensitize us towards manners and being polite.

Last week I posted about not Liking random stuff anymore; I am not doing it to throw some algorithm (though it will be interesting to see if it works) but because it means I am really interacting on others’ pages. (And if you post to my wall, I have always answered.)  This isn’t necessarily related to that, but it’s a good by-product. Give it a shot — see what happens when you thank people for commenting, ask them a question back, or go to their wall and talk. Don’t just pepper group walls and feeds with promotions of your posts, but add in something more personal. I am willing to bet you’ll gain more followers and shares organically and people are going to feel more invested in sharing your stuff. Be honest with yourself; do you share others’ stuff randomly, or are you willing to do more for those who are your friends? And how do you make friends online?

Just something to think about that may help your digital marketing without it being “work.”

Tweet
Share
Pin
0 Shares

Filed Under: Social Media Tagged With: digital marketing

Previous Post: « Beach House Baking by Lei Shishak, My Review
Next Post: Roasted Veggie & Chipotle Chicken Quesadilla Recipe »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Primary Sidebar

Follow Us

dangerous cupcake lifestyle club 33 profile
I’m Donna, and I’m not a mommy blogger.
I’m a Marvel geek and creator of Dangerous Cupcake, a Southern California lifestyle blog dedicated to life after the kids grow up. As my four kids enter different stages of their lives, I get to do the same, having fun, loving Disney, watching Marvel, and not letting my age define anything. Phase 2 of life is pretty amazing, and midlife isn’t a bad word. Join me in changing focus and enjoying life during our next adventure, without totally starting over. However you do it, life is short, live a little dangerously.
Donna@DangerousCupcakeLifestyle.com

We are an Amazon affiliate, which means some Amazon links you click may be our affiliate links. In that case, we may make some money IF you purchase using those links or other affiliate links.
We appreciate you!

STUFF WE WRITE ABOUT

Footer

Follow on Instagram
Life is short, so it should never be boring. Dangerous Cupcake Lifestyle is all about enjoying life, specifically midlife, finding yourself after your kids grow up and above all, keeping it real. Live dangerously. We'd love to hear from you -- let's work together!

Copyright © 2023 Dangerous Cupcake and Thunderbolt Social Media

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT