• Home
  • About Us
  • Work With Us
  • Social Media News
  • Privacy & Terms
  • Thunderbolt Social Media
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Dangerous Cupcake Lifestyle

  • Travel
  • Food & Cupcakes
    • Food
    • Cupcakes
  • Wine
  • Cocktails
  • Home & Life
    • Your Home & Lifestyle
    • Wellness
    • Dogs
    • Crafts
    • Cars
    • Cool Things
  • Disney
  • Marvel
  • NASCAR
  • Entertainment
You are here: Home / Social Media / Bloggers and Brands: Social Media Blasts Hurt Working Relationships

Bloggers and Brands: Social Media Blasts Hurt Working Relationships

August 15, 2018 By Donna Biroczky Leave a Comment

Tweet
Share4
Pin2
6 Shares

As many of you know, I run my own social media business in addition to blogging. This gives me the advantageous perspective of seeing the brand/blogger relationship from both sides. I have learned a lot from my experiences but daily, I am still surprised at some of the things I see out there.

Warning: this isn’t a popular sentiment.

Brands owe bloggers nothing. If they choose to work with you, it is a mutually beneficial partnership, not you doing them some favor.

There, I said it out loud.

Here’s another one: if you want to work with a brand, be respectful….even if you’re a paying customer and not in a partnership.

You’d think these two things are pretty easy, pretty obvious, right? Daily though, I see them broken ALL.THE.TIME.

Brands really do want to work with bloggers, but they get a lot of blogger interest on a regular basis. A LOT.

This means a few things:

Brands can’t work with every single blogger who pitches them.

Brands can be very picky and choosy when they decide who to work with.

Brands can easily choose NOT to work with someone who is nasty, whether it’s via a personal tweet as as consumer OR as a blogger.

Brands will have limits and restrictions on what they can offer and when. It doesn’t even have anything to do with the blogger necessarily.

Brands won’t necessarily be able to get back to you same day, or even same week.

Also:

Brands remember names.

Brands are made of employees or owners or entrepreneurs that may also be bloggers. The two roles are not mutually exclusive.

Brands can be creating a list of people they want to work with in the future. A no now may be a yes in 60 or 90 days. Maybe even 30.

social media blasts hurt

When you talk negatively about a brand on social, you’re doing a few things:

Potentially removing your name from a list, because who wants to work with someone who is unprofessional? This is all business, baby.

You’re creating work for the very same people you may have just asked for something from. There is only so much time in day. You may have delayed not only your response, but resolutions and/or answers for others, who in turn may then have a valid complaint.

So how DO you handle a customer service issue if you are a blogger and want to work with the brand?

Don’t do social media blasts…but I’d tell this to almost everyone experiencing an issue with a brand. Yes, the company may end up forced to give you help or a discount or whatever, but those are people you’re speaking to. People doing their jobs. People with limitations. People with feelings. Humans. Yes, it’s their job, but they did not cause your issue. Kindness works much better every single time. I repeat: kindness works EVERY. SINGLE. TIME. A brand will remember who spoke to the team respectfully in a much brighter light than the person spinning yarns. Get on the phone. If you have an email address, use it. Speak to someone AT the business, not someone behind a computer 1700 miles away. Save your social media blasts for a company truly deserving and that’s not because they haven’t resolved it for you in the first 15 minutes since your transaction.

If you must go on social, it’s bad news to ask your friends to RT it 99% of the time. It’s like when a police officer has an accident to get to, but can’t because everyone’s stopped in traffic blocking him. You’ve also just ensured someone who didn’t cause your problem to have a crappy day and possibly work OT because you had to let the company know that they sent the wrong size socks. Again, it’s their job, but those RTs? Roadblocks between the brand and you. (And the people clearing the roadblocks have to get paid, so guess where that money could come from next time? Yeah, those higher rates everyone would complain about.)

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Be honest if you go on social. Share the real story, the whole story, and not just the part that makes you look good or fits your narrative.[/perfectpullquote]

Answer the brand when they contact you. You don’t have some upper hand. They will likely continue to be in business tomorrow even if you never return, and while businesses do want you to return, don’t over-inflate your own importance.

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]When the brand resolves it for you, or at least sincerely tries, post another tweet. Share the ending of the story. Don’t leave your followers hanging. Do right by the business and share.[/perfectpullquote]

In the end, you may be an example to someone else who is having a hard time resolving something. The brand may see you and how you helped. Remember, brands have memories.

Social media blasts hurt working relationships if you’re not careful, and life is too short for that kind of stress.

 

 

 

Tweet
Share4
Pin2
6 Shares

Filed Under: Social Media

Previous Post: « Having a Dog Day? Go See Dog Days in Theaters August 8
Next Post: Disney Channel’s New Freaky Friday is a Musical, So Get Dancing! »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Primary Sidebar

Follow Us

dangerous cupcake lifestyle club 33 profile
I’m Donna, and I’m not a mommy blogger.
I’m a Gen X mom of four, a Marvel geek and creator of Dangerous Cupcake, a Southern California lifestyle blog dedicated to life after the kids grow up. As my kids enter different stages of their lives, I get to do the same, having fun, loving Disney, watching Marvel, and not letting my age define anything. Phase 2 of life is pretty amazing, and midlife isn’t a bad word. Join me in changing focus and enjoying life during our next adventure, without totally starting over. However you do it, life is short, live a little dangerously.
Donna@DangerousCupcakeLifestyle.com

We are an Amazon affiliate, which means some Amazon links you click may be our affiliate links. In that case, we may make some money IF you purchase using those links or other affiliate links.
We appreciate you!

STUFF WE WRITE ABOUT

Footer

Follow on Instagram
Life is short, so it should never be boring. Dangerous Cupcake Lifestyle is all about enjoying life, specifically midlife, finding yourself after your kids grow up and above all, keeping it real. Live dangerously. We'd love to hear from you -- let's work together!

Copyright © 2023 Dangerous Cupcake and Thunderbolt Social Media

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT